Retail eye for the Salmon Guy

Direct marketing fish in some parts of the world consists of a fisherman pulling up to the dock and selling their catch off the boat — but not in Bristol Bay, where markets are thousands of miles away. But the fisherman behind Salmon Guy’s seafood sells his Bristol Bay catch at farmer’s markets and small markets on the east coast. His success is based upon marketing directly to customer desires and expectations.

Johanna Eurich, KDLG – Dillingham