Yukon Quest Receives Boost From Renewing Sponsors

Dan Bross, KUAC – Fairbanks

The Yukon Quest is getting a boost from new and renewing sponsors. The international sled dog race has financially struggled like many non-profit organizations in recent years, but Alaska side Executive Director Marty Steury says there’s been some good news as of late.

Other recent sponsors announced include Trans Canada, Minto Exploration and The Selkirk First Nation. Steury says the overall level of support is up only slightly, but there is a greater diversity of race support.  She says sponsors don’t always provide cash but cover supplies and services the Quest would otherwise have to pay for.

Steury credits increased corporate support for the race to a less dismal feel to the economy and improved outreach to sell the race.  The 2011 Yukon Quest starts Feb. 5 in Whitehorse.

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