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Advertising to Kids

By | December 9, 2011

ADVERTISING TO KIDS

It’s almost the holidays and that means toys, presents and shopping in many households. Kids know what they want and they won’t hesitate to let you know which toy/gadget/game/thing they absolutely must have this year. So, what exactly informs these desires? Next time on KTD! we’ll learn about how our kids are marketed to and what strategies we can use to help kids be more media savvy.

Host Shana Sheehy is joined by Joel Bakan, author of the critically acclaimed best seller, The Corporation, and most recently, Childhood Under Siege: How Big Business Targets Children; and Aliza Sherman, Alaskan web pioneer and author of Mom Incorporated.

Plus, generating education revenue through advertising in schools; and when advertising makes a difference through PSA’s.



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