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Advertising to Kids

By | December 9, 2011 - 3:40 pm

ADVERTISING TO KIDS

It’s almost the holidays and that means toys, presents and shopping in many households. Kids know what they want and they won’t hesitate to let you know which toy/gadget/game/thing they absolutely must have this year. So, what exactly informs these desires? Next time on KTD! we’ll learn about how our kids are marketed to and what strategies we can use to help kids be more media savvy.

Host Shana Sheehy is joined by Joel Bakan, author of the critically acclaimed best seller, The Corporation, and most recently, Childhood Under Siege: How Big Business Targets Children; and Aliza Sherman, Alaskan web pioneer and author of Mom Incorporated.

Plus, generating education revenue through advertising in schools; and when advertising makes a difference through PSA’s.



After you hear the program please visit KidsTheseDays.org where the conversation continues 24/7! You can also search the archives, hear featured stories in excerpt, read our excellent original blogs, view photos and browse local family activities and fun lists.


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