Korea, YouTube, and the Marketing of Culture in the 21st Century

jocelyn clarkRecorded at the Alaska World Affairs Council this week on Addressing Alaskans, Juneau-native and professor of International Studies at Pai Chai University in S. Korea, Dr. Jocelyn Clark explores the “the Korean Wave,” national branding, and the idea of soft power. What does the success of Psy’s “Gangnam Style” say about the globalization of culture?

BROADCAST ON KSKA: Tuesday, February 26, 2013 at 2:00 p.m. (Alaska time)

REPEAT BROADCAST: Tuesday, February 26, 2013 at 7:00 p.m. (Alaska time)

RECORDED: January 18, 2013 at the Hilton Anchorage

SPEAKERS: Dr. Jocelyn Clark, professor of International Studies at Pai Chai University in S. Korea

HOST: Alaska World Affairs Council

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