Travel association details $10 million Alaska tourism campaign

A moose is the poster child for this year’s Alaska’s tourism marketing effort. The guide was unveiled at this year’s Alaska Travel Industry Association (ATIA) convention in Juneau. It’s part of a $10 million marketing plan including advertisements, travel agent education programs and trade shows. But industry leaders say they need to do more. And they want to tap into some of the cruise ship tax income being collected by the state.

Ed Schoenfeld, CoastAlaska – Juneau